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Happy Labor Day From Pole Position Marketing
We wish all our fellow workers out there a Happy Labor Day. We hope that you can take a nice, relaxing day off, and if not, that you have a stress-free work day. Continue Reading
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How To Optimize Fonts For Fast PDF Download
Optimizing fonts on PDFs is an important part of reducing a PDF’s download speed. For the most part, fonts have to be embedded, which increases the file size of your PDF. Continue Reading
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Ask the Pit Crew: Can I Get Better PPC ROI with an Agency?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. Continue Reading
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Product Pages Not Converting? Here’s Why
If you’re a small business owner offering a variety of products, you should be paying close attention to the web page content for those products. Continue Reading
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Insider Tips for Creating and Using An Editorial Calendar
I was recently quoted by Freelance Writing in an article they wrote on editorial calendars. Below is my full response to their questions for the article. Continue Reading
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Review: Employee Engagement 2.0 by Kevin Kruse
In Employee Engagement, Kevin Kruse lays out the reasons why you need to worry about having engaged employees and provides the how-to that will help you build more engaging–and more productive–teams....
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How to Optimize Images in Your PDF Documents
Just like optimizing web pages, image optimization is an important part of making sure your site downloads quickly. With only two steps, PDF image optimization is pretty straightforward. Continue...
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How Your Website Can Make You More Successful Now AND Later
When the World Wide Web was first gearing up, companies wanted websites, but they weren’t sure why. Was a website like an ad in the Yellow Pages? Continue Reading
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3 Quick Website Speed Improvements (See What I Did There?)
Ever since Google made site speed a ranking signal in their algorithm, having a slow-loading site hinders your ability to bring in traffic. Continue Reading
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3 Real-World Tests Every Website Navigation Should be Measured Against
The purpose of your website’s navigation is to help every visitor find what they need quickly. To do that, you have performed keyword research to know what terminology makes sense to your audience,...
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5 Simple Steps to Achieve Better Conversions
Every website needs a process for moving visitors from the entrance page to the conversion point. A website should work like a choose-your-own-adventure novel. Continue Reading
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How to Reduce The Size of Your PDFs (When Saving From Microsoft Word)
Saving word documents as PDFs is pretty straight forward, however it doesn’t always produce the most size- and speed-efficient PDF. There is a short process to follow when saving your documents that...
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How Process Street Turned Its 10 Most Popular Blog Posts Into List Building...
Traffic to posts does not always equal conversions, or even subscriptions. Sure, high traffic can indicate a large amount of interest in the given area, or that you’ve stumbled upon a winning headline...
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Why Content Should Stop Hiding Your Negatives and Flaunt Them Instead
Content is critical to the sales process, but good sales content does more than hit on all the advantages of what you offer. Continue Reading
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Really?!? You’re STILL Not Using This Amazingly Simple and Effective Blog Idea?
Back in the day when I was just a newbie digital marketer, one of the first influencers I became aware of and started following was Marcus Sheridan. Continue Reading
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How to Optimize Ecommerce Product Pages
Searchers who land directly on your product pages are the holy grail of website visitors. Why? Because, in general, these searchers landed on your page because they entered your specific product into...
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How to Optimize PDFs in Adobe Acrobat
If you’ve been following this series on optimizing PDFs, you found that most of the optimization steps are done before you create the PDF. Continue Reading
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Make Thank You Pages the Beginning (Not the End) of Customer Relationships
Are your thank you pages creating long-term customers for you? Probably not…but they can! The key is to stop thinking of the thank you page as the end of a transaction and to think about it instead as...
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The 10 Commandments of Visual Content
The need for visual content in your marketing campaign is undeniable as it continues to dominate the online media landscape. The digital revolution will stay visually-powered because humans are...
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User Experience Trumps SEO…Most of the Time
I recently had the opportunity to share my thoughts on SEO and user experience in a Facebook Live session on Search Engine Journal‘s Facebook page. Continue Reading
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